You will examine the importance of creating an audience profile and situation an
You will examine the importance of creating an audience profile and situation an
You will examine the importance of creating an audience profile and situation analysis chart to help drive the decision-making process for a community health campaign.  The purpose of this chart is to help you organize the information you are compiling.  Remember to track any resources you use to fill in the chart. Condition or health issues   Key groups or stakeholders Social and political determinants of health Audience profile and segmentation Demographics and epidemiology Cultural considerations Is there a secondary audience? Who? Motivation of population (using a theory to back up response) Predisposing factors, enabling factors, and reinforcing factors (PERF) Barriers

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