Scenario (fictional): You are in a leadership role as the director of product de
Scenario (fictional): You are in a leadership role as the director of product de
Scenario (fictional): You are in a leadership role as the director of product development at UTXL, a consumer products company. You are tasked by the CEO of UTXL with changing the company from a profits-only driven company to one that prides itself on producing quality products addressing customers’ preferences. The latter is a huge change, as the existing mindset of this company is to produce record profits every quarter above all else. But since UTXL’s competitors have focused on their customers, your company has begun to lose market share. As the leader of this task, you want to start by retraining the workforce to focus on product quality. However, the sales division is resisting this effort because sales bonuses are primarily based on company profits. The CEO and marketing, on the other hand, consider this change necessary for the survival of the company and want the training to start right away. Assessment Checklist: Review Exhibit 15.9 from your textbook. Provide the goals for this project the CEO has tasked you with. Based on the information provided in this scenario, draft a persuasive essay that identifies what you believe will be the four most effective ways one might manage resistance to change in implementing the new training program. Prepare an implementation plan using the four change management methods you identified, prioritizing the steps needed to manage the resistance to change. Explain your choice of each tactic and how it is most appropriate in this circumstance. The paper must include an introduction and conclusion and be at least two double-spaced pages in length, using 11-point Georgia font.

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