Paper including a title page, an executive summary of less than a page, an index
Paper including a title page, an executive summary of less than a page, an index
Paper including a title page, an executive summary of less than a page, an index, the main body of the paper and a final section with references. The main body of each paper will contain and introduction, a development and a conclusion. The Development will contain a mínimum of 5 key factors or trends for the industry, from both the macro and micro environments; you will explain each one of them and explain wether they constitute an opportunity or a threat, and why. Think of approximately one or two pages for each factor, as a proxy for length. The Conclusion will contain your key messages to your CEO about the key opportunities and threats she has to build the company strategy on. Do not copy directly from the sources without quoting them, and use your own language. Grading Criteria: Formal aspects of the paper, quality of the sources/references employed, content structure as stated in 1-2 and original content. All the papers will be processed through Safe Assign and you will be able to check your originality report when submitting it.

Leave a Reply

Your email address will not be published. Required fields are marked *