One - The Basics of Marketing - what is marketing - what is connectedness - what is customer creation - what is the marketing approach versus the sales approach - what is value creation Two - Knowing Your Industry - what are the details of the industry you are studying - how is the industry-changing - what are the major statistics of the industry (library research databases we reviewed) Three - Knowing Your Company - what is the current profile of the company you are studying - what is the competitive landscape - what were the major obstacles and opportunities for your company in 2021 and into 2022 Four - Knowing Your Customer - who is your customer - good opportunity to show your analysis of STP - what is the segmentation of your market, who is your target customer, and what is the current position of your brand my company is TESLA product model y