Learning Goal: I'm working on a management question and need support to help me learn.Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation. Based on the conceptual knowledge and understanding obtained from the readings - 1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property.(2.5 Marks) (Max 750- Min 500 Words) TextbookSchilling M.A (2020),Strategic Management of Technology Innovation (6th Edition) .Mc-Graw Hill Education.
Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956 Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956