Introduction/Summary From an internal to external movement –. Let’s unify the company and promote pride in the CORA brand. A grassroots approach to highlight our story through testimonials, employee spotlights, personal stories, etc… and let our voice be heard, shared, and celebrated. As marketing has shifted from traditional channels to social media, online reviews, and personal referrals, will serve as our movement to drive awareness and positivity. Through various ambassadors and a playbook of tools/recommendations, we plan to take the stories gathered (People Leaders) and be CORA catalysts.