Good day, 1. Till gap analysis: Need to include a PESTEL 2. Need to create research questions according to this Spotify assignment 3. Methods for data collection should be explicitly explained (see Sekaran & Bougie, 2013) 4. Sales analysis: 4.1. A brief explanation of theoretical basis. 4.2. Data & analysis on sales management. 5. Conclusions 6. Sales & Services Plan: Plan on improvements & recommendations to the company 7. Summarize the report - Relate purpose (1.4) to Strategy (including competition) - Relate CSB to Gap-1 (know your customer) - Relate DM to Gap-2 (service design) and 4 (external communication) - Relate CC to Gap-4 (external communication and sales promotion) - Relate Sales to Gap-3 (execution of the service) Everything relates to Gap-5 (customer perception vs expectation) I added books as well it is good book