• Executive Summary: Include a “one pager” highlighting the key attributes outl
• Executive Summary: Include a “one pager” highlighting the key attributes outl
• Executive Summary: Include a “one pager” highlighting the key attributes outlined in sections A-D. This should be a one-pager that an executive could easily scan to understand the business today and into the future. • A: Intro: How would you summarize your company? • Company Mission/Vision and Generic Strategy- Derived from BSG Game and tweaked as necessary for 2022-2026. • Strategic Group Map- Derived from BSG Comparative Competitive Report, but layering in real companies in the market (Nike, Adidas, New balance, Puma, Gucci, Golden Goose, etc). • Company Strengths, Company Weaknesses- Based on Years 11-20 performance in the BSG game and group (management) effectiveness/ineffectiveness- use strategy concepts. • B: 2022-2026 Environmental Scan for Opportunities and Threats in the General Environment and Industry: What do you believe your company needs to consider in the years 2022-2026 if you are to become/stay competitive? o PESTEL Analysis: Research: What are the current trends (2021) in the external environment that are applicable for your business? Explore Political, Environmental, Social, Technological, Economic, Legal forces not only in US, but in the regions you operate/sell. Note- you must include sustainability in this analysis. o Porters 5 Forces- Research: What are the forces in the footwear industry? What does this mean for your business? Anything? • C: Proposed Changes for 2022-2026: Given your scan of the current general and industry environment (section B) PLUS your Strengths and Weaknesses explored in section A, highlight the changes you plan to make (from where you ended the strategy game) through 2026 in the most relevant areas including, but not limited to each of the following (you MUST use class concepts to “win” points):  Operations (e.g. value chain, sourcing strategy, vertical integration, etc)  Sustainability (e.g. sustainability value drivers, certifications, ESG considerations, etc)  Marketing (e.g. 4 Ps, IMC strategy)  Finance (e.g. overall growth/decline projections for key financial metrics and strategies for borrowing, buybacks, dividends, get smaller, M&A, etc)  Other (e.g. strategic alliances, policy alliances, be creative!) • D: Conclusion: Summary of the major shifts for your organization in 2022- 2026.

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