Course work 2 • Indicative word count: 2,500 words +/- 10% (does not include app
Course work 2 • Indicative word count: 2,500 words +/- 10% (does not include app
Course work 2 • Indicative word count: 2,500 words +/- 10% (does not include appendices or reflection on challenges, world café etc). • Clear objectives, strategy, action programmes and financial projections (CASH FLOW for one year and a clearly worked out break-even calculation and main capital purchases (if applicable) and a clear identification of sources of finance). • A clear description of the product/service and its unique selling proposition (USP) • A business model canvas (template is not included in your word count) • Its uniqueness or direct relevance for solving the target customers frustration, pain, struggle or aspiration using a suitable analysis of relevant competition is presented. • A determination of market attractiveness e.g. market size and potential growth through identification of potential customers and their willingness to pay. • Your business strategy with a clear route to commercialisation e.g. technical development, licensing of intellectual property and necessary internal systems to automate the business so it is prepared to scale up • An identification of potential risks and how they will be managed • A justification of expenditure for equipment and running costs • A description of key operational requirements e.g. premises, IT and management systems, quality assurance. • A demonstration of the credibility of yourself and/or the team you intend to build by providing examples of what sorts of problems you/they have solved before and how they ideally empathise with the target customers • Details of financial rewards and loan requirements from potential investors (if applicable)

Leave a Reply

Your email address will not be published. Required fields are marked *